Mass media has played an important role in promoting the healthy development of businesses.
On the occasion of Vietnam’s Revolutionary Press Day, VOV interviewed some business leaders on the ties between journalism and enterprises.
Phan Thanh Hai, Director of a pharmaceutical company based in Hung Yen province:
Nguyen Manh Hung, Director of Thai Ha Books.
During the age of information technology, no business can achieve success without a high profile, which is not only developed by the business itself but also promoted by the media.
Journalism encourages the movement of creative and dynamic production among businesses for the sake of families, collectives and the country. It also keeps businesses abreast of market updates to overcome challenges and take advantage of opportunities.
A good, incisive article could save a business from false allegations and going bankrupt, and help safeguard business interests locally and globally.
Vu Thi Hau, Deputy Chief Executive Officer of Nhat Nam Joint Stock Company:
Building trademarks is a time-consuming process, which is unlikely to succeed without support from the media, especially economic journalists, who provide sound forecasts for businesses to choose development orientations.
Online newspapers have developed strongly in Vietnam, supplying businesses with various sources of useful information in a timely manner.
However, journalists should try to be more careful, objective and balanced to avoid hurting businesses and their trademarks, as consumers are confident in the media.
Nguyen Manh Hung, Director of the Thai Ha Books Company:
Newspapers give me most of the news I know. In the early morning, I usually read newspapers, analyse the information, and make important decisions relating to the company’s operation.
Managing a book enterprise, I have long recognized the close link between newspapers and books. Journalism is an important channel to introduce books and promote the reading culture and habit in the community.
Businesses need the media to promote their trademarks and products. There needs to be more exchanges, discussions and meetings between press agencies and businesses.
Forums held by press agencies have proved beneficial to both businesses and communities.